Sony A7 IV
The Sony A7 IV is a full-frame system camera that is ideal for photography and videography. The camera has excellent image quality thanks to the 33 Megapixels. For video recordings, you can count on 4K quality in 60p. It's a true hybrid camera, meaning you get the best of photography and the best of video.
Breathtaking image quality
This Sony camera has the Exmor R sensor with 33 MP. With the processing power of the new Bionz XR, the A7 IV delivers excellent images in any situation, even in low-light conditions. Colour technology and creative modes have been applied to this camera, giving you vibrant and lifelike Colours in every shot, but in your personal style.
Unprecedented autofocus performance
Autofocus is a part that Sony is known for. With the Sony A7 IV, Sony has taken the next step. The latest technology for real-time tracking and eye autofocus has been used. This time it is not only the case for people and animals, but also allows you to capture the eyes of birds with ease, also known as Bird Eye Auto focus. In addition to capturing the eyes sharply, you can also effortlessly follow the animals while photographing or filming.
During shooting, you have a speed of up to 10 frames per second. The buffer will be emptied quickly, which ensures that you can capture the best action moments that you do not want to miss.
Camera Design
The housing of the camera has been updated compared to its predecessor. The A7 IV features a fast and clear 3.69 million dot electronic viewfinder. In addition, the LCD screen has been renewed. The screen is now adjustable and tiltable and has a touchscreen. Stability and comfort are of great importance when shooting and filming, which is why the camera is equipped with image stabilization in the housing over 5 axes.
The menu of the A7 mark IV has been updated compared to its predecessor. For example, you can operate the menu by means of a touchscreen, there is a nice rotary knob to switch between photo/video/S&Q mode and you can store up to two memory cards in the body. All these new features allow you to focus even more on creating!
Filming with the A7 IV
As a video maker, you can get along well with the A7 IV! You can film in 4K quality with 60p without pixel merging. This ensures that you are assured of top quality. In addition, as an experienced image maker, you can choose to film in 10-bit 4:2:2 and take advantage of the possibilities of S-CINETONE/S-LOG 3 picture profiles. This ensures that you come home with cinema-worthy images and can easily edit them. You can save your own settings in the menu, such as the exposure triangle. But also the settings of the image profiles in which you film.
Here you also have the fast real-time autofocus for tracking moving subjects or the subject's eyes. People or animals, it doesn't matter. The A7 IV features unique video tools such as focus compensation, digital audio interface for connecting professional audio microphones, and heat dissipation structure. The latter feature is ideal if you regularly have long recording sessions.
Sony has taken many steps in the field of ease of use with this full-frame camera, including for videographers. Thanks to the new body, you now have the record button on top of the body. This ensures that you can easily start or stop your recordings. This button is located where your thumb is.
Always Connected
Are you often on the road and want to share files quickly? No problem. The camera is easy to use and has quick options for sharing your photos and videos. With the latest compatibility with USB-C Gen 3.2, an ultra-fast Wi-Fi chip and Bluetooth mode, you can instantly transfer your photos and share them with the world. In addition to sharing your images, the Bluetooth mode also allows you to make automatic backups, so no more worrying about losing your images.
You can connect by sharing your images with the home front, but there is more! You can also use the A7 IV as a streaming camera. You can stream live in 4K 15p or in Full HD 60p without a capture card. This ensures that as a streamer you are always connected with your audience, wherever you are!
Sony FE 70-200mm f/2.8 GM OSS GM2 (SEL70200GM2.SYX)
The Sony 70-200mm f/2.8 GM OSS GM2 is a full-frame zoom lens with a large maximum aperture and extremely lightweight. It is a constant aperture over the entire zoom range. This makes it ideal for photography and videography, among other things.
Smooth bokeh backgrounds
The telephoto lens features a circular aperture with 11 aperture blades, allowing you to get creative with bokeh backgrounds.
Unprecedented sharpnessThe 70-200mm II is equipped with several important elements. With one XA (Extreme Aspherical) element, two ED (Extra Low Dispersion) elements, two Super ED elements and one newly developed ED aspherical element, you are always provided with unique resolution with this telephoto lens. Thanks to this corner-to-corner resolution and the bokeh capabilities, this lens is ideal for wildlife, sports, portraits and videography.
Brightness and contrast all-over!
Do you always struggle with the bright sunlight or backlight when you're shooting or filming? Then this is now a thing of the past. Thanks to the new Nano AR Coating II, internal reflections are minimized. This ensures that you no longer suffer from ghosting and flares. Especially when you use this Sony G Master for sports, animals or other light-sensitive shooting scenarios.
Fast and accurate focusing
Focus is essential when shooting videos and photos. The 70-200mm GM II is equipped with four XD (Extreme Dynamic) Linear Motors which ensures faster and more accurate focusing. This ensures that you do not miss any important moment.
Ergonomics
When you go out with this Sony lens, you don't have to worry about dust or moisture, because this lens is dust and moisture resistant. Its versatile controls make it ideal for use in difficult conditions, both indoors and outdoors.
