Sony A7 IV + 28-70mm f/3.5–5.6 OSS II + 100-400mm f/5.6-8 OSS

Sony A7 IV + 28-70mm F/3.5–5.6 OSS II + 100-400mm F/5.6-8 OSS

With the Sony A7 IV + FE 28-70mm f/3.5-5.6 OSS II + FE 100-400mm f/5.6-8 OSS, you build a versatile set in one go around a full frame hybrid camera that captures both photo and film in high quality with 33 megapixels and 4K video at 60p. Thanks to the 28-70mm for everyday and travel shots and the 100-400mm for super telephoto, you work from wide angle to 400mm without having to switch sets along the way.

Sony A7 IV

The Sony A7 IV is a full frame mirrorless camera that's ideal for photography and videography. The camera offers outstanding image quality thanks to the 33 megapixel Exmor R sensor. For video recording, you can count on 4K quality at 60p. It's a true hybrid camera, meaning you get the best of the photography world and the best of the video world.

Breathtaking image quality

This Sony camera features the Exmor R sensor with 33 megapixels. Thanks to the processing power of the new Bionz XR, the A7 IV delivers excellent images in every situation, even when you have little light available. This camera applies colour technology and creative modes so that every shot has vivid, true-to-life colours, but still in your own personal style.

Unprecedented autofocus performance

Autofocus is something Sony is known for. With the A7 IV, Sony has taken the next step. It uses the latest technology for real-time tracking and eye autofocus. This time it's not just for people and animals, you can also easily capture the eyes of birds, known as Bird Eye autofocus. Besides capturing the eyes sharply, you can also effortlessly track animals while shooting photos or film.

While shooting photos, you have a speed of up to 10 frames per second. The buffer empties quickly, which means you can capture the best action moments you don't want to miss.

Camera design

The camera's housing has been redesigned compared to its predecessor. The A7 IV features a fast and clear electronic viewfinder with 3.69 million dots. The LCD screen has also been updated. The screen is now adjustable and tiltable and features a touchscreen. Stability and comfort are hugely important when shooting photos and film, which is why the camera has in-body image stabilisation across 5 axes.

The menu of the A7 mark IV has been updated compared to its predecessor. You can now operate the menu via touchscreen, there's a handy dial to switch between photo/video/S&Q mode, and you can fit as many as two memory cards in the body. All these new features mean you can focus even more on creating!

Filming with the A7 IV

As a filmmaker, you'll get on well with the A7 IV! You can film in 4K quality at 60p without pixel binning. This ensures you're guaranteed top quality. As an experienced creator, you can also choose to film in 10-bit 4:2:2 and take advantage of S-CINETONE/S-LOG 3 picture profiles. This means you come home with cinema-quality footage that's easy to edit. You can save your own settings in the menu, think of the exposure triangle, for example. But also the settings of the picture profiles you film in.

Here too, you have fast real-time autofocus for tracking moving subjects or the subject's eyes. People or animals, it doesn't matter. The A7 IV features unique video tools, such as focus breathing compensation, a digital audio interface for connecting professional audio microphones, and a heat dissipation structure. The last feature is ideal when you regularly have long recording sessions.

Sony has taken many steps to improve ease of use with this full frame camera, including for videographers. Thanks to the new body, you now have the record button on top of the body. This means you can easily start or stop your recordings. This button is located right where your thumb naturally rests.

Always connected

Are you often on the go and want to share files quickly? No problem. The camera is easy to use and has fast ways to share your photos and videos. Thanks to the latest compatibility with USB-C Gen 3.2, an ultra-fast Wi-Fi chip and Bluetooth mode, you can transfer your photos instantly and share them with the world. Besides sharing your images, the Bluetooth mode also lets you make automatic backups, so you never have to head home worrying about losing your images again.

You can connect by sharing your images with the people back home, but there's more! You can also use the A7 IV as a streaming camera. You can live stream in 4K 15p or in Full HD 60p without a capture card. This means that as a streamer, you're always connected to your audience, wherever you are!

Sony FE 28-70 mm F/3.5-5.6 OSS II

The Sony FE 28-70mm F3.5-5.6 OSS II is a lightweight full-frame zoom lens with optical image stabilisation and a versatile focal range of 28-70mm. This second generation is designed for compact Alpha cameras and offers reliable performance for everyday use, travel and all-round photography.

Thanks to the built-in optical image stabilisation, you take sharper shots in low light or when zoomed in. The Sony FE 28-70mm F3.5-5.6 OSS II is fully compatible with all current and future functions of the Sony Alpha system.

The optical construction consists of one ED element and three aspherical elements, which together minimise aberrations and ensure a bright, high-contrast image. The circular seven-blade aperture contributes to soft, natural bokeh. This lets your subject stand out beautifully against a blurred background. The fast AF/AE tracking up to 120 images per second also makes the lens suitable for photographing action and dynamic situations.

The key components of the lens are sealed against dust and moisture, so you can shoot in rain and sunshine. With a weight of only around 293 grams, this is an ideal lens for landscapes, portraits, snapshots and everyday photography!

Sony FE 100-400mm f/5.6-8 OSS

The Sony FE 100-400mm f/5.6-8 OSS brings super telephoto range within reach of every photographer. The lens weighs just 654 grams, so you carry an impressive telephoto range without adding weight to your backpack, ideal for wildlife, bird and travel photography.

Thanks to compatibility with the Sony 1.4x and 2x teleconverters (SEL14TC and SEL20TC), you extend the range as desired to 560mm or even 800mm, for those moments when subjects seem just out of reach. The adjustable focus limiter is especially handy when you're shooting through a fence or another obstacle, such as during a zoo visit or from the stands at a sports match: the lens then doesn't need to keep hunting between foreground and background and keeps focusing effortlessly on your subject. The Optical SteadyShot image stabilisation compensates for motion blur, so you keep shooting sharp images handheld even at maximum telephoto range.

The lens is built to go wherever adventure takes you. A zoom lock prevents the lens from extending on its own while walking or travelling, and the non-rotating filter thread keeps your polarising or ND filter in the same position at all times, even while focusing or zooming. The dust and moisture resistant design ensures changing weather conditions are never an obstacle, while the round nine-blade aperture creates natural, smooth bokeh.